As search engines like Google continue to evolve, they’re increasingly prioritising user experience (UX) when ranking websites. In 2025, delivering a great UX isn’t just a “nice to have”—it’s a critical factor that can make or break your site’s performance in search rankings. What is User Experience (UX)? UX refers to how easy and enjoyable … Read more

The Google March 2024 core update has introduced a seismic shift in the SEO landscape, emphasizing the eradication of low-quality, unoriginal content, and marking a significant stride towards enhancing search result quality. This update, broad in scope and impact, targets to declutter Google’s search results from spammy and AI-generated content, aligning closely with Google’s ongoing … Read more

As it’s now 2024, I thought I’d do a brief blog post to point you in the direction of a thread over on Webmaster World in case you’re bored and have a bit of time to spare. The reason being that the thread encapsulates varied experiences of SEO professionals and webmasters with Google’s search dynamics … Read more

In the ever-evolving world of SEO, on-page optimisation remains a cornerstone for driving organic traffic to your website. Excelling in this area ensures that your content not only appeals to search engines but also resonates with your audience. With search algorithms becoming increasingly sophisticated, it’s crucial to stay ahead of the curve in on-page SEO … Read more

In the vast expanse of digital marketing, Search Engine Optimisation (SEO) remains a top tool for online presence. At SEO’s heart lies keyword research: the detailed process of discovering and analysing terms folks type into search engines. Grasping keyword research can bump up a website’s traffic, ensure content meets user intent, and, let’s not forget, … Read more

So, it’s now October 2023 and Google has finished (apparently) rolling out its new Helpful Content update. This update purports to be more accepting of AI-generated content and raises concerns about third-party content on main sites or subdomains. Additionally, there’s advice for sites seeing a traffic drop post-update. Main Points: Key Questions: Like all of … Read more

As an SEO consultant, I’m sometimes asked whether or not it’s a good idea to make a “privacy policy” page and a “terms and conditions” page “no follow” links (rel=”nofollow”). The reason being that these pages are often in the footer of every page on a website and unwanted “link juice” might flow to them … Read more

Getting a backlink from a highly reputable and authoritative website like the BBC isn’t easy. It’s a bit of a cliche in SEO circles, with the BBC and Forbes being perhaps the two most quoted “holy grail” sources for desirable backlinks. However, as you can see from the Google Search Console (aka Webmaster Tools) image … Read more